Lexus has partnered with the St. Baldrick’s Foundation to help raise money to conquer childhood cancers. The St. Baldrick’s Foundation is best known for its signature head-shaving events where “shavees” fundraise for childhood cancer research and shave their heads to stand in solidarity with kids with cancer.
Visit LexusBoldIS.com where people will be able to enter a contest to:
Sign up to shave their heads (and raise money for childhood cancer research)
Submit a 15-second Instagram video highlighting the compelling way they would spend their prize money
Encourage others to go online to vote for their favorite video
Lexus will pick the 10 best videos and award $2,500 to each winner. Also they will randomly select one winner to receive $1,000 from those who register on the site and vote for their favorite videos (whether or not they’ve shaved their heads.)