Lexus to be Featured in Vogue

The Lexus CT Hybrid is 90% Recyclable

At Peterson Lexus, we are looking forward to the arrival of all the new 2012 models coming in as well as the 2013 Lexus GS that will be here in a short few months.  Lexus is know for it’s luxurious automobiles with style all their own.   We thought that it only made sense  when the leading fashion magazine Vogue  joined with the innovative Lexus brand on their latest campaign.  Keeping in line with their current “Engineering Amazing” campaign  Lexus tasked four fashion designers to create an item out of CT 200h car parts.    The four fashion designers  that Lexus recruited were :  Moss Lipow, Eddie Borgo, John Patrick and Alejandro Ingelmo.  These designers  whose eyewear, jewelry, clothing and shoes will be featured in the January  Vogue.  These four designers will have a six-page spread showcasing their designs from the CT Hybrid, that is 90% recyclable.

 

 

Brian Smith, Vice President of Marketing for Lexus, believes that the campaign merges “the worlds of luxury automobiles, art, fashion” to engineer something amazing and unexpected. He believes that this project inspired both the designers, and the world “to see things differently.”

“Environmental Crown of Virtue” by Moss Lipow created this head turning piece from a transmission starter and exhaust manifold.

“The Valve Collection” by Eddie Borgo using CT 200h valve lifters, crank bearings and hose clamps.

“Nomadic Sanctuary” by John Patrick featuring floor mats made from plant-base plastic, sound dampening material, wire harness, leather seat covers and cargo covers.

“The Luna Shoe” by Alejandro Ingelmo is made of armrest leather trim and clear plastic tubing.

The pieces from these talented artists were on display in December at the opening of Art Basel Miami Beach.  The pieces were then auctioned off to benefit the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA), a non-for-profit trade association representing more than 400 of America’s foremost womenswear, menswear, jewelry, and accessory designers.

Peterson Lexus

Since Lexus made it’s debut it has earned a reputation for high quality products.  The CT 200h is no exception.  After 20 years of being in business Lexus has provided five hybrids that continue to lead in innovative technology.  We have several CT options here at Peterson Lexus of Boise as well as other Lexus models.  We would be happy to assist you with any questions that you may have.

 

Peterson Lexus of Boise

9055 Fairview Rd.

Boise, Idaho 83704

208.378.9000

 

 

, , , , ,

No comments yet.

Leave a Reply