Peterson Auto Group-Idaho’s Top 75

IDAHO PRIVATE 75-Idaho’s Top Private Companies 2012


Each year the Idaho Statesman names the 75 top private companies in Idaho. The companies chosen have been able to ride out the effects of a slow economy. This year Peterson Auto Group (Toyota, Scion, Lexus, BMW, Jeep, Chrysler, Dodge, Ram, Chevrolet, Buick, Cadillac) has moved up to the 28th spot of Idaho’s Top Private Companies.

Mike Jung of the Idaho Statesman said, ” Not only do we spotlight them because of their achievements, but we can also learn from them and their best practices.”

Here at  Peterson Lexus we have a “Grassroots” story to tell backed up by over 75 years of service in the Treasure Valley area. In the day and age of large and ever expanding corporations we remain one of the few locally owned dealerships in our relatively small valley. To a locally born resident we have the ability in many instances to continue business relationships that go back 3 generations. For residents that have recently moved to our valley we offer the stability and consistency of time tested business dealings. The Peterson motto ”The House That Service Built”, started in 1928, carries as much weight with this new generation who value seamless, hassle-free business experiences. From several new car lines to choose from under one roof, to parts and service open 6 days a week, to a full service Body Shop, Peterson Lexus can indeed offer excellent service to the Treasure Valley.


Three Generations

Left to Right: Brady Peterson, Mark Peterson, Marvin Peterson

From the Idaho Statesman’s Private 75 the 2012 Edition:Mark Peterson, CEO of Peterson Auto Group responded:

How did your company get started?

Our Company was started in 1928 when my Grandfather moved to Boise from Eastern Idaho to open a Hudson distributorship in Southwestern Idaho and Eastern Oregon.

What is one of the biggest challenges your company has faced during your tenure and how did you overcome it?

Without a doubt the most challenging years in my tenure were 2008-2010 when our sales and service dropped by more than 50%. 2 things helped us weather the storm. First we became masters at cutting expenses, and it has really blessed us now that the sales have rebounded. The other thing that really helped in those years was our loyal customer base which kept us from sliding even further.


Peterson Toyota Scion



Peterson Lexus of Boise



Peterson BMW of Boise


Peterson Stampede Dodge



Peterson Chevrolet



Visit Peterson Auto Group‘s website today. We can accommodate all your automotive needs.


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